Mid Term Part A Codes In Film Analysis (Section 1)

Last week, my class was assigned to complete the first part of our midterm which had 5 sections and was quite lengthy. In this blog, I will be posting section 1 and brushing through the analysis.

What Was The Movie About?

The movie I had chosen was Bird Box, a movie based off of a book which was a fictional book because both the movie and the book were about this  unknown entity roaming around which people can't look at. The reason for not looking at the entity was because people would become mentally ill and commit suicide. The story follows mostly a woman and two children trying to cross a river to find safety and shelter whilst being blindfolded.

General Information

The production and distribution companies included: Universal Pictures, Bluegrass Films, Chris Morgan Productions and Netflix. The screenwriter is Eric Heisserer, director/filmmaker was Susanne Bier, Cinematographer was Salvatore Totino, the year the movie was published was 2018, costume designer was Signe Sijlund and the genres and subgenres included Horror, Sci-Fi, Post-apocalyptic and Thriller.

Characters and Actors

Cheryl- Jacki Weaver

Carlie- Lil Red Howery

Gary- Tom Hollander

Greg- BD Wong

Olympia- Danielle Macdonald

Target Audience

The age that the movie targets/recommends is 17 and over, the movie is not gender specific, race specific or culture specific. Therefore, the movie is very vague on its type of audiences. Psychographics include people who like horror films, sci-fi and post-apocalyptic genres and subgenres. Those who also watch this movie, more than likely, also enjoy: Sarcastic actors, blood, inhuman entities, suicidal topics, etc. I have concluded that this movie would possess a niche audience. This is because Bird Box can only be seen/accessed through a book or on Netflix. This wouldn't attract a huge audience because maybe some people do not like to read and others cannot access Netflix. Another reason could be that there is only one movie & book and there is no sequel for either medium form.

Marketing Strategies

Print - Book, Magazine

Digital - Netflix, Instagram, Facebook, etc.

Outdoor Media - Billboard

Moving Images - Trailer, Commercial, Sneak Peek.

Partnerships with other companies - Universal Pictures, Bluegrass Films, Chris Morgan Productions, Netflix.